This is definitely a bit strange of a data structure. There are situations where I definitely like this "tall and skinny" structure, particularly with survey data where there may be lots of questions with answers all on the same scale (such as 1-10). In that case, it makes a lot of sense. But, in your case, the values seem to be totally independent of each other, so my gut tells me you'd be much better off with these as separate measures. Of course, I don't know the details of your specific use case, so I can't be 100% sure of that.
What you need to do is pivot those rows to columns. Unfortunately, that's not easy to do in Tableau--pivoting from columns to rows is doable, but the opposite is not so much. That being said, there are a few options available to you:
1) Pivot it before getting to Tableau. This could be done using an ETL tool or even custom SQL.
2) Pivot in Tableau Prep. This is a bit tricky, but Joshua Milligan has written a blog on how to do it: https://vizpainter.com/unpivot-in-maestro-rows-to-columns/
3) Create calculated measures. Basically, you're just doing If statements to create measures for the specific name. For example:
$ Total Assets
IF [Name]="$ Total Assets" THEN
See attached workbook for an example of # 3 (see the New tab).
Data Structure Question.twbx 53.2 KB
THANK you! This is perfect. I really appreciate it!