You can try with something like this, assign the geographic role to your zip code field. Along with that it will be better to have the other territory information like Country/State/ in your source so that you don't need to manually set the location of your zip codes. This is optional
- Double click on zip code and edit the location and set the territory details.
- Drag Type on color/shape marks card
- Put Name in details shelf.
I hope in that way you can achieve.
Let us know if this help.
I would create two groups for the zip codes and make them different colors. Give the consumer green dots on the map and mangers a yellow dot. If you want to know the distance consumers are from managers then add a distance calculation similar to one found in this example: