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You can Create a Calc Explaining the Meaning of IEP or ELL. Drag to DEtail and Insert in Tool Tip. Not sure, but try.
This method, I believe what Deepak was also getting at, worked! My only issue is that now, for all the data in the graph/ chart, the dimension (what was the segment in your visual) is visible for each data point, which is what I was trying to avoid because most data points didn't require a tool tip. However, this was a great step closer to what I was trying to achieve!
Yes, I just implemented Deepak's idea precisely.
To not have tooltips for some marks, just remove the fixed part of the tooltip text including newlines and make the conditional part NULL if you don't want a tooltip. See updated 10.4 TWBX attached. No tooltip for Consumer.