Use Measure Values and Measure Names for your Measures. Drag Measure Values to Text Label and Measure Names To Columns
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It may be greyed out because you don't have Grand Totals enabled.
As Deepak mentioned, you can use Measure Names and Measure Values (shortcut: try right clicking the sheet and Duplicate as Crosstab).
If you choose to keep the measures on Columns, then you can still use Grand Totals.
You can also use an average reference line to get the average per column.
This worked!! Thank you so much!