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Interworks has done something similar to what you're looking for with row-level highlighting to highlight cells that meet a performance benchmark, like a KPI.
The technique is located here: https://interworks.com/blog/ksloan/2015/01/07/row-level-highlighting-tableau
Another method is to create a "Highlight" (or Heat Map) table which is a default viz in Tableau, or use Ryan Sleeper's method of giving each Measure a distinctly colored legend: https://www.ryansleeper.com/tableau-legends-per-measure-conditional-formatting-like-excel/
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Thanks Don, both resources were very helpful