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Hi David -
- There are several methods of managing users on Tableau Server. Manually, via the server GUI, and programatically, via a number of developer tools. Authentication falls into two areas; local or AD, with the option to layer on various SSO methods.
- What a user (client) sees / does not see on server is determined by permissions, and how those permissions are applied to the various users and/or groups defined to the server. It's quite possible a single Tableau dashboard or viz could satisfy a large segment of you client population, depending upon the requirements.
- Dashboards can be embedded
- In terms of cost, if you are hosting the server, the responsibility for cost would be on your side.
This link on Tableau Developer Tools on extensions, automation, and embedding: Tableau's Developer Tools & APIs