It may depend on what you are trying to visualize. But, yes, it's possible by creating calculated fields for every brand and measure you have, and using these fields as labels.
Here is an example using the Superstore data where the sales and profit value labels are dependent on what segment has been selected in the parameter.
And here is the formula for one of the calculated fields.
And here is how the labels are formatted.
You can see the attached workbook for any other details you need.
Hope this helps.
Segment Fonts.twbx 1.2 MB