I can think of multiple ways to achieve this.
1. Using place holders in your visualization so you can apply color mark to individual field as discussed in
2. Another easier way to highlight just your row is using calculated field along with row banding.
as in below
where calculation field is just to identify your row. Unfortunately with this you can have your row either at top or bottom of the visual.
put is as a first field in rows shelf(discrete) then sort it using descending order. ABC Corp would appear as first row. Set band size as one for row formatting with same shades for header and pane. as shown in earlier images.
Thank you for your help ! I could successfully implement this solution but as you said, my row has to be at top or bottom. Also it is putting colour on all other rows except my row and it is not looking good.
I checked the other link that you had referred and did not find any solution to highlight the entire row.
Do you have any other workaround for this ?