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There's a number of ways to show this, and part of our job as data visualization practitioners is knowing which chart options are available to us, and which ones might best tell the story we're looking to illustrate. At first glance, it seems that your data isn't very optimized. Your table is wide and short, rather than tall and narrow. If you were to restructure your data to just a few columns, it might be a good place to start. You've got some overlay between the various segments (certain WANTS like 'Fast Graphics', 'fast processing', and 'easy on eyes' appear several times) so perhaps a table like this would be better:
peace of mind Cost Cutter Wants 132 peace of mind Work Horse Wants
peace of mind Traveler Wants
Fast graphics Innovator Wants
Fast graphics Mercedes Wants
minimum complexity Cost Cutter Wants 127 Easy to set up Cost Cutter Wants 125 Little training Cost Cutter Wants 124
One you have your data restructured like this it should make segment comparison much easier, since there's only one dimension (Segment) that can be used as detail for breakdown. Once it's structured like this, you can use just about anything to compare segments!
Let me know if this helps!