There's lots of good threads on this already and a bunch of approaches which might give you what you need - https://community.tableau.com/search.jspa?q=conditional+formatting . I.e. Conditional Formatting on Specific Columns
Generally speaking, yes it's possible to conditionally format specific cells / columns. If you'd like some more specific help, you'll need to provide a Tableau Packaged Workbook as an example along with some details on what you're trying to achieve.
if you are using 10.2 it is straightforward, but as TOM said there are enough threads here on this. A packaged workbook would get you help faster even if it is mock /fake data.
Yes I am using the Tableau 10.2 version. Please help me on this version how it is done?