What information are you capturing about the customer behavior? I suggest reading through this whitepaper by Andy Cotgreave as a starting place - Social Media Metrics: How to Measure and Optimize Your Marketing Efforts | Tableau Software
This is just one of many marketing channels to measure and understand for your organization.
If you have more details about systems, programs, methods that you can share related to the customer behavior you are trying to simulate, there may be members of the community able to jump in and provide guidance. The community of users here in the Tableau forums are very helpful if you provide detailed information and examples.