It's possible. Drag the measure to the Rows shelf. Make it Discrete (blue). Set it as the first pill - this means sorting will happen by this pill. Uncheck 'Show Header' to hide it.
Note be default it might sort the opposite way to that you want. If that happens create a new calculated field, [Measure] * -1. Then use that field as the first discrete pill on the Rows shelf - i.e. the sorting pill.
Awesome!! that worked. Thanks a lot for your help!!