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I'm using mailto with a measure and it's working fine - maybe you have an invalid character in your string (i.e. Null) and it's hiding your link if it's the case. In my case, if one of the field is Null, the jump is not showing (I did replace all values and make sure it's blank or I added a dot (.) to fill empty fields.
I added the field cost to the tool tip of the worksheet and it allowed me to pull in the information. I don't know if that is what you were actually explaining but either way it ended up working. Thanks for your help!
Well you field needs to be in the Mark shelf for sure - in my case, it's not in the Tooltip and it's working.
If the Link doesn't appear: you probably have an invalid character OR a Null value in the final link.
For the following expression
mailto: <Email>?Subject=<MySubject>&body=<Body Intro>
If the field "Body Intro" is null, the jump will NOT show up!
I think few characters are not allowed in values (very sensitive)