While studying the new features of Tableau 10.0 , i read Tableau Custom Territory feature introduced in Tableau 10.0 helps you in visualization of Aggregated Postal code particularly if you use calculated fields to create 3 digit zip code . I am not able to understand the Business Use case for requirement . Can some help me understand , why will we need to aggregate Postal code and what can be the business significance of creating 3 digit zip code. Thanks in Advance.
The below is what i found .
Zip Code represents
1st Digit --> State
2nd and 3rd Digit --> Regions
First Three Digits --> Sectional Center Facility (SCF) - Regional Headquarter for Mail sorting .
But not sure what exactly would it mean to create Custom Territory based on First 3 digit of Zip Code