1 Reply Latest reply on Sep 22, 2016 4:05 PM by diego.medrano

    Google Analytics - Event Conversion Rate

    Jordan Peck



      I am using an event category that I am using to measure conversion on my site (a form completion) in GA. I want to create a Calc for conversion rate on this event. I'm not sure how to single out this particular event and divide it by total sessions (or users) in order to get this conversion rate.


      If I do


      Sum ([Total Events])/Sum([Sessions])


      it will include all events for the whole site, not just the category I'm using to track conversions.


      This has been running for some time and not been tracked as a Goal, therefore I can't use a Goal Completion Rate calculation.


      Any help would be appreciated.