This content has been marked as final. Show 3 replies
A while back there was an article that listed a number of web traffic measures that should be recreated in Tableau when connecting to a Google Analytics data source. I cannot find that article any longer. It basically provided Tableau formulas to recreate various ratios, such as "average time on page", "new customer %", "conversion rate", etc. Essentially the article indicated we have to bring down the raw measures and then recalculate the ratios within Tableau. It was a great article and very helpful for several organizations I forwarded it to.
I can't find it any longer! Does anyone know where it is or have a copy of it somewhere? Obviously all of the formulas could be recreated manually, but it was a great reference and starting place for many GA organizations I've worked with.