One way to do this is to use a dummy field to create the row then use your actual values to add in labels and color. Below is a link to a blog article that goes through the process with an example workbook.
Hi Kent. It looks like it doesn't highlight the categories though? I did find another post that discussed using multiple cross tabs to do it but I just couldn't get going. I discussed with others and it seems like what I want to do is just not possible in the app. Hopefully it's properly implemented in a future version