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As you can see at tabcmd Commands, there is no specific reference to creating a "custom view." However, you can publish a workbook, which contains views, using the Publish command. A .twb file is a text file in an XML format. Conceivably, you could download an existing workbook, customize the XML, and publish the customized version using tabcmd publish. This would not be easy or supported, but it is theoretically possible.