We would like to have our customers with more of a intuitive name for our tableau server. (tableau.faa.gov)
What's the best way to change the name of a server.
build a new server / backup / restore
or create a CName (Alias) DNS record for the server
would the tableau server recognize a certificate based on the alias name
yes, you can definitely create a new DNS record with the more intuitive name. this is what we have done, but we do not have to deal with SSL certificates. But you can have a look at the KB article of how to deal with it. Obtaining an SSL Certificate for Tableau Server | Tableau Software