You would need to have the same granularity in sheet 2-3 as in sheet 1 to display one row for every selected name.
So you need to add Customer Segment and Customer Name on the Rows shelf in sheet 2-3.
See in the attached.
note that I hidden the Customer Segment by right-clicking the blue pill and unselect Show Header.
CrossTab ed mc.twbx 1.5 MB
Got it, Thanks Michel