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Tableau Desktop does not connect directly to social media sites, however there are options! This solutions article provides information on how to collect and use social media data (see the video on the page).
There are basically two options:
- Use an API provided by the social media company to pull data out into a database that Tableau Desktop can connect to
- Use Datashift (mentioned in the video) to push data from many social media sites into a database that Tableau Desktop can connect to
I hope this answers your question!