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The simplest thing would be to create a highlight table like the image I've attached. Once you've done that you could either add columns for different groups of respondents you've created, or put a filter on it that would allow you to only see figures from particular groups (e.g. those who use Google Analytics) to see only what else that group uses.
Thanks for your helpful suggestion Susan. I don't have a gradation of colour here as every row is one respondent and there is never any more than 1 record in a cell. Whilst it's very basic, this does help me to analyse the data (versus a table). But it falls short of what I hope to use for publication.
So, I'm playing with calculated fields for the combinations e.g. use standard and customised reports
Options 1-4 for this particular question represent a hierarchy so maybe I can use a calculated field to show the highest level achieved.