1 Reply Latest reply on Jan 24, 2014 9:06 AM by Matthew Pufunt

    Integrating Tableau Software through IBM's EMM Suite to provide powerful Marketing Dashboards

    Matthew Pufunt

      I wanted to share this idea with the community.


      My company works heavily in the Marketing Automation space, and although most marketing automation softwares provide some sort of OEM reporting capability, they don't allow end users nearly as much freedom as Tableau does for viewing data how they want it. So I set out to plug in an instance of Tableau Server into an IBM Dashboard and the following was the end result.


      Achieving Better Marketing Dashboards: Integrating Tableau with IBM Campaign - Covalent Marketing


      I'd love to hear the community's feedback on the capability.


      Happy Holidays!