0 Replies Latest reply on Oct 23, 2013 5:49 AM by Mateusz Waligórski

    How to calculate/visualize if one product/channel cannibalizes audience of the other one?

    Mateusz Waligórski

      Sometimes we do some tests with product prices for different channels, etc.

       

      I tinkering with my report, but didn't achieve anything that would be close to show if one product/channel cannibalizes the other. How would you approach it? I believe I have all data needed to do that, but I don't know how.

       

      Specific example, we made product A more expensive when paid through channel A. It's share in overall profit for given week dropped by 2%. What would be the best way to visualize which other products cannibalized the money previously spent in channel A on that product?