3 Replies Latest reply on Sep 20, 2018 7:27 AM by pure.life

    tracking email opens and present in tableau

    Idan Zioni

      I use Silverpop to send transactional and marketing emails and the email opens are tracked with Silverpop pixel which reports to their servers.

      is there a way to track& report the "opens" directly to Tableau, where all our user info is so we can match it to email engagement?

      how do they do it with salesforce for example?


      today I report email activity to Tableau in a rather heavy process:

      a daily jon calls silverpop API to export a CSV with all email events (sent, open, bounce, click etc.)

      the CSV is pulled from and FTP to our DB

      a DB table is created with these email events

      our BI team imports this table to tableau and presents email performance