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I use Silverpop to send transactional and marketing emails and the email opens are tracked with Silverpop pixel which reports to their servers.
is there a way to track& report the "opens" directly to Tableau, where all our user info is so we can match it to email engagement?
how do they do it with salesforce for example?
today I report email activity to Tableau in a rather heavy process:
a daily jon calls silverpop API to export a CSV with all email events (sent, open, bounce, click etc.)
the CSV is pulled from and FTP to our DB
a DB table is created with these email events
our BI team imports this table to tableau and presents email performance