I don't have users that actively use the Comments section so, uh, that is our "results"
As for your users not being aware of the Comment section, well, there is a very visbile scroll bar on the right edge of the browser and if they don't know what that means then they have no right to be in front of a computer in the first place.
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You can use the comments section to allow users to comment on projects, but like you said, you are somewhat limited in what you can do there. If your end users have the proper permissions, you can allow them to edit/annotate workbooks and then share the results with other users as well. This would allow users to give each other more "visual" comments.