Hi Li -
You can control what an embedded web page displays if you know the query string necessary to make the web page do something.
I re-factored your example to use google. I know the way to get google to answer a question is to send it the string http://www.google.com/#q=<your search keywords go here>
So, I create a URL action that includes the string http://www.google.com/#q=<Institution>
Now, when some one clicks the name of a school, Google searches on that school. See the attached workbook.
To get this to work with Facebook, you'll need to understand the query string necessary to get the FB page to show you what you want.
Thank you very much for the enlightening reply. I think I was just thinking inside the box and limiting myself in using the url. Yes, the query string is a good solution. Though not leading me directly to FB page, it returns very relevant results anyway.
One more question, is it possible to add two webpages, say Google search and facebook search to the same dashboard?
Thanks a lot for your help in advance.