Maybe they have a "Cloud" app. in the works so don't want to use it? Maybe they gave the naming responsibility to an older marketing person who used to code Unix? I think they should go old school and call it Tableau Ether, or TE for short -- not that my initials had ANYTHING to do with that idea . Or play on the name Ethernet and call it TEN, for Tableau Ether Net (the space and capitalization being necessary to differentiate it from the trademarked name Ethernet).
I DO know what Fed Ex and Tableau have in common: Delivering a commodity (say, a package) to someone when they absolutely, positively, must have it NOW!
Some have argued the same about the vowel-laden, French-originating word "tableau".
The product's success in solving real problems matters much more than the name.
What's nice about this is that it's still Fraunch, keeps the heavy vowel usage, still says "cloud", and the pronunciation can be butchered by Americans to be "New Age". It's win-win!
*Thank you translate.google.com