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Kent, twbx files are really just zip files, so they're easy to open up and get at the underlying data. So there's a third option, which is to do a data extract for each store manager with a filter applied at the time of the extract (on Manger Name for instance). Then you'll only have data in the packaged workbook that pertains to that manager.
If creating a different extract for each manager sounds like too much work, then you have the justification for buying each of them a seat.
Thanks for the additional idea Shawn!
If I buy seats for 500 managers at $1000 it would cost half a million... for that price I can justify a lot of extra work. It is starting look like I will need to learn how to use Tabcmd.
You can cut that figure down to $250K/yr. if you use T's (soon to be released) Cloud solution. And at 500 seat I'll bet you could get a discount. Also you might be able to rotate fewer seats by changing assigned users on a weekly basis (though I don't know what T's policy is going to be on this). You really should talk to your sales rep.
You don't need to pay 500k for 500 licenses - Tableau have an enterprise license (known as a CORE license) which will cost you a lot less and allows for an unlimited number of users.
I would speak to your Tableau rep.