I figured out how to do the font size by using the "Size" field for marks...but still can't seem to figure out how to make it bold as well...
Currently, it's not possible to conditionally format the boldness of text. This is a good one for the Ideas section!
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I think it would be a great addition to the product.
If you create the entry in ideas, I would suggest making any text property available for dynamic changes.
So... if the measure is [Sales], we could refer to [Sales].FontWeight = "Bold", [Sales].Italics = True, [Sales].Underline = True...