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One option is to place the field with these list of factors on the level of detail shelf. Then, add it to the tool tip, using the Insert button.
Hope this helps!
Tracy, thank you! That got me much closer to my answer.
As you can see in my viz, each color is a different category; and I have a different list of each factor for each category. So I would want the orange square tooltips to show the data from the "Communication and Leadership" column in my data, while the purple ones would show "Work-Life Balance." Is it possible in Tableau for me to differentiate this way? Or will I have to settle with putting all of the lists in for every company tooltip?