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    Custom Filled DMA Map using Richard's Shape file utility...

    Shawn Wallwork


      updated 11/18/2016


      This thread has been locked for awhile but now that Tableau 10 is released, you may find using the Custom Territories feature of this release to be an easier method for creating DMA's. -- Build your own custom territories in Tableau 10 | Tableau Software





      The attached Nielsen DMA map was created using Richard's nifty shape file utility. It's about halfway down the page here:  http://community.tableau.com/thread/116369


      DMA Map.PNG


      If there are any Ad folks out there who have an Arbitron shape file let me know. I'd like to create a custom filled map of the radio markets.

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