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    Custom Filled DMA Map using Richard's Shape file utility...

    Shawn Wallwork

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      updated 11/18/2016

       

      This thread has been locked for awhile but now that Tableau 10 is released, you may find using the Custom Territories feature of this release to be an easier method for creating DMA's. -- Build your own custom territories in Tableau 10 | Tableau Software

       

       

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      The attached Nielsen DMA map was created using Richard's nifty shape file utility. It's about halfway down the page here:  http://community.tableau.com/thread/116369

       

      DMA Map.PNG

       

      If there are any Ad folks out there who have an Arbitron shape file let me know. I'd like to create a custom filled map of the radio markets.

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