My team at is looking for a Senior Analyst to join the team. This role will require great knowledge of Tableau as well as strategic calculations to deliver insights to various clients. For background, MullenLowe is a full-service media agency and was the winner of Adweek's 2018 US Media Agency of the Year! If you go on their site you can see the various clients that the firm works with: www.mullenlowe.com
The Senior Analyst will assist in the development of data-driven marketing insight and optimization across multiple client engagements. This role will be exposed to offline and online advertising, search marketing, social media, site analytics, consumer insights, and market/audience segmentation.
Primary responsibilities include:
- Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with team members.
- Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client's business performance.
- Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients.
- Package and present analytical findings and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams.