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Yes, please take a look at some of the existing threads on this topic by using the search -https://community.tableau.com/search.jspa?q=color+negative
Ok, I was able to get it to work by putting the measure into a the color marks. HOWEVER, it now colors the whole table. How do I get it to color just the column for the specific measure?
I don't know how your table is built so I can't really say. The answer depends on whether or not your table is made up of columns using dimensions, multiple measure pills, the measure values pill etc.
This is a pretty popular example - conditional formatting for particular column
If it doesn't apply to your scenario, create a sample and attach it so I can replicate your scenario.