There are a couple of options to do this:
1. Keep the structure of your data as is and follow the steps described here: Conditionally Format the Color of Individual Columns in a Crosstab View | Tableau Software
2. Pivot your data so instead of having a measure for every quarter, you have a single measure that you can slice by a dimension (let's call it 'Quarter'). If you can do this, then you won't need a [Rank] measures for each quarter, which is what you'll need for option 1.
Hope this helps!