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Worksheet's to be embedded in ToolTips was announced at TC15 (the so called "Viz in Tooltip")...but not heard any more about it (I've got the 10.1 Beta, and it's not in there).
Although not ideal...here's the closest I (think) we can get to currently.
The TDT workbook is attached in my response, so you can download and see how it works...the Camera Icons on the main-map trigger an image to pop-up (and the Video shows how it's all put together)
Hope that helps.
Thank you so much Simon. Very useful feedback.