i would do this by modifying the data. Is your data actually in a CSV such as in the example supplied or is it in a different database type? In the example supplied, I have selected all of the fields in the data source except Week and Tracking code and then pivoted the data in the Edit Data Source screen. Once this is done, each measure name is in a field "Pivot field name" and each value is in "Pivot field values". Once in this form, we can create the sort of filter and view desired because the measure name field is a Dimension that can be referenced.
This is in 9.3 version. Let me know if you need in an earlier version or don't understand what I did to achieve the desired outcome.
Web traffic_pv.twbx 142.6 KB