1 Reply Latest reply on Feb 23, 2016 8:20 AM by Andrew Watson

    Web Analysis

    maraiah.k

      In web analytics or google analytics how to define the below KPI’s

      • Total Users Per Day
      • Unique Users Per Day
      • Total Active Users.
        • 1. Re: Web Analysis
          Andrew Watson

          Total Users and Unique Users per Day are the same thing.

           

          Total Active Users could mean a number of things, depends on context. Could be number of users browsing the site now if looking at real time usage. Could mean something else in a different organization - for example could be number of users visiting in the past X days.

           

          Visits and Visitors are more commonly used terminology, they're less ambiguous than 'users'.