We want to use Tableau to analyze our Google Analytics data. So our marketing dept has been using GA for awhile, but I'm in the Busienss Intelligence dept, so I just created a gmail account, and then turned on the GA option so I could authenticate and access the data via Tableau.
But my queries return 0 records. I suspect I actually needd to use the same gmail account our marketing depat uses in order to access the data and see history...is this the case?
That's correct! You'll need to have access to that Google Analytics site.