I don't think you can do this (though I'd love to be wrong!). There's only one color shelf for Measure Names, so all the Measure Names can only be dependent on one calculation, which can't really be broken down by a different % difference for each measure value.
Also, your data is not set up properly to do this. You'd need to reshape your data so Admit and Apps are both values of the same "measure value" column, where each row would also have a "measure name" column that would have values of Admit, Apps, Gender, Admit, Deny, Incomplete, etc. Otherwise every single one of those measure columns adds another axis to your view.