Hi Gregg, I just add this map example this weekend: http://community.tableau.com/thread/116364 It uses multiple custom shapes to show different outdoor board locations. Then I used the page shelf to show changes through time. I'm sure you could adapt this to showing a different shape for Store 1 and then different shapes for clients they sell to. Assuming there is more than 1 store you can then use the page shelf to display the connections for each of those stores. It's not that hard to set up once you have all your lats/longs. If you have questions, or need help setting it up let me know.