By going to Users under Administration on the main Tableau Server page, you can give the users different license levels, admin/publishing rights. You are also able to add users from this point as well. An up to date product manual for 7.0 (Administrator Guide) can be found at the following link:
Hope this helps!
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This does not necessarily answer the original question, or mine, at http://community.tableau.com/message/175972#175972, which has not been otherwise resolved either. In our case, we have paid for new seats, activated the license key (which shows up in the Licenses page, as does the proper count of licensed users. We have set them to Interactor, to no avail. Initially these new users were added via .csv, following the instructions in the v7 Server Manual. Then we deleted one of them and tried re-adding it manually. No luck. Surely, we have missed something, but cannot figure what, and RT_M is not really doing it for us.
So ... any help ASAP would be greatly appreciated.
Peace and All Good!
Michael W Cristiani