My question to see if I can assist is are you using structured qualitative data (likert scale, predefined drop downs, etc.)? Or is your data more free text fields?
Hi Sam thanks for your question. The data is free text fields. I'm looking for ideas on how to visualize verbatims from customers. For example, XX% of customers use this service center because of proximity. Then I would like to provide the reasons given by the customers.
Thank you Wendy. There are some interesting ideas in the PDF. Much appreciated.