7 Replies Latest reply on Dec 22, 2015 7:46 AM by Daniel Lim

    How do you track increased spending by repeat customers?

    Daniel Lim



      I am looking for help trying to track spending by repeat customers. Tableau has great resources around LOD expressions (Top 15 LOD Expressions | Tableau Software ), but I cannot figure out how to track amounts spent by repeat customers.


      The two key questions I am trying to answer are: "do customers spend more in their 2nd purchase compared to their initial purchase? what about 3rd purchase? etc." and "what is the average amount of 2nd purchase? 3rd purchase, etc."


      I've attached a simple workbook with the fields I am working with. Any assistance would be greatly appreciated. Thanks!