Hi, my name is Surya and I remain an addict.....of self-serve analytics solutions. I follow many self-service BI vendors very closely in the course of my job and influence enterprises in their technology buying decisions. Read my other posts here (https://www.linkedin.com/today/author/23200039) and here (www.ovum.com/authors/surya-mukherjee)

Growing up/evolving is hard work

Growing up is irritating, boring at times, and full of responsibilities. The need to consider all sides of an argument and not rush to change the world at every step, moving slowly (if required) in order to not break things, and developing empathy are all qualities that are valued in a mature organizational setting, but so difficult to inculcate for the most of us - me included.

But that's the reality of the large enterprise world. Things can be 'cool' and 'hip', but not at the cost of 'stable' and 'scalable'. Brevity and engagement, but not at the cost of clarity and functionality.

But enough with the long preamble.

Pop Quiz: What does Tableau do, other than visualization?

Chances are, if you have heard about Tableau, you are aware of its visualization capabilities, or the way it makes the analytics experience engaging for non-expert users. There is no denying that Tableau has been a poster child for self-service visual analytics, helping business users break free of draconian, IT-driven report factories. At the Tableau on Tour in London 2016 event, I met users whose careers have skyrocketed because of Tableau – or more accurately, their ability to find problems and opportunities in their business area with Tableau, which made them skilled industry experts highly desired by employers all and sundry.

That's amazing. At this point, if you feel an undying urge to cheer or wooooo, please sit down and hold it in, just for a little while. Yes, that means you too, Raj and Kevin - I see you. (names are not real)

Source: Twitter (https://pbs.twimg.com/media/ClG8lqXWYAA8dr_.jpg:large)

Because while Tableau loves you, visualization is not all Tableau is about.

As analytics customer/user expectations evolve in line with the market, even very large enterprises have started considering and deploying Tableau – not as a departmental solution, but across the enterprise and with IT involvement. Large organizations that come for the visualization and user empowerment story, need scalability, multi-structured data management across multiple sources, and interoperability with diverse enterprise applications to stay. At the event, Francois Ajenstat, vice president of product management, demonstrated that enterprise offerings and mature data management capabilities are very much a part of Tableau's story and vision. The vendor understands that visualization and self-service is no longer rogue or shadow IT, and a seat at the adult "enterprise" table comes with a certain set of expectations.

Read more here