Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market.
Internationalization is the process of designing and building an application to facilitate localization.
We design and code our products to function well for different languages and locales.
The UI language should feel 'natural' for the end-user (in all of our supported languages) and allow for a smooth analytics workflow.
A string should be localized in such a way that it conveys the same idea as the original string (in English).
It should also fit into the same space to avoid truncation in the product UI.
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